Privacy policy

PRIVACY POLICY FOR THE WEBSITE WWW.MASSIMOZERO:COM

On this page, Massimo Zero Srl explains how it handles data for the users who visit its website and the behaviour of the cookies its site installs.

This Privacy Policy is provided in compliance with article 13 of GDPR 2016/679 (General Data Protection Regulation, the European regulation on the protection of personal data), Recommendation no. 2/2001 by the Workgroup under article 29 and the general Act of the Garante Privacy [the Italian Data Protection Authority] on cookies no. 229 of 8 May 2014.

The following information applies only to the site www.ragionesociale.it; the data controller is not responsible for any data entered or cookies installed by other sites that may be consulted using links.

Information on the data controller. The data controller is Massimo Zero Srl, with legal offices at Via delle Scuderie 32, 39012 Meran (BZ). To exercise your rights under the regulations, you can contact the data controller at his/her office or by calling 0473 / 233262 or sending an email to info@massimozero.com.

Purpose and legal basis for data processing

The Massimo Zero Srl handles data provided by the user through the site for the following purposes:

a.       Fulfilment of obligations established by law, by regulations, or by community regulations

The provision of data for this purpose is mandatory and the legal basis for processing it is the fulfilment of a legal obligation to which the data controller is subject, as established by article 6, paragraph 1c of the GDPR. The processing of personal data for these purposes does not require the user's consent.

The processed data will be kept for the time foreseen by the referenced legislation.

b.      Statistical analysis on aggregate or anonymous data

This processing doesn't allow for the identification of the user, but simply wants to verify the adequacy of adopted web marketing campaigns and/or the correct functioning of the site, measuring user traffic generated. The processing of aggregate or anonymous data, which does not allow for the identification of the user, does not fall within the scope of the application of the law on the protection of personal data and therefore no consent is required for its processing.

c.       Registration in the restricted area and purchase of our products

Providing the requested data is necessary to allow you access to the site's restricted area and to allow you to purchase our products.  The legal basis of the processing is indicated by Article 6 paragraph 1b of the GDPR, and it is the execution of a contract of which the interested party is a party, or the execution of pre-contractual measures adopted at the request of the same.

The data processed and related to your registration will be kept by us until your cancellation and unsubscribe request. In the case of purchase, your data will be kept for a period necessary for the execution of the contract and for the fulfilment of storage obligations.

d.      Purchase of products without registration

Providing the requested data is necessary to allow you to purchase our products. The legal basis of the processing is indicated by Article 6 paragraph 1b of the GDPR, and it is the execution of a contract of which the interested party is a party, or the execution of pre-contractual measures adopted at the request of the same. Your data will be kept for a period necessary for the execution of the contract and for the fulfilment of storage obligations.

 

e.      Request for information, contact and support

The provision of the requested data is necessary to provide feedback to your request. The legal basis of the processing is indicated by Article 6 paragraph 1b of the GDPR, and it is the execution of a contract of which the interested party is party to or the execution of pre-contractual measures adopted at the request of the same, as well as by Article 6 paragraph 1f, and is the pursuit of a legitimate interest of the data controller or third parties.

The data processed and relating to your request will be kept by us for one year.

f.        Newsletter

The provision of the data required to register for our newsletter and/or to send you communications and promotional materials is entirely optional and the legal basis for this treatment is the express consent of the data subject to the processing of his/her personal data.

The data processed for promotional and marketing purposes will be kept by us until its revocation, unless consent to its processing is renewed.

g.       Profiling (creating profiles based on the user's preferences, habits and consumption choices)

The activity in question can be carried out by filling in dedicated questionnaires or by using online profiling technologies (trackers) or cookies. Providing the data required for profiling activities is optional and the legal basis for processing is the consent given by the data subject to the processing of his/her personal data.

The data processed for the purposes of profiling will be processed until its revocation and for a maximum of one year, unless consent to its processing is renewed.

Processing methods, automated decision-making processes, and data retention times.

The processing of your data takes place electronically, although potential paper-based processing is not excluded. No automated decision-making processes are used to process your personal data.

Data collected through cookies will be kept for the period of time established by the individual cookie.

Data communication (Recipients).

To guarantee the functioning of our website and the use of its content, we may rely on use third-party suppliers such as IT service providers, hosting companies, and communication companies. In addition, to guarantee the requested service, for example in the case of the purchase of products and the likes, we may also use additional third-party suppliers (postal couriers, etc.). The legal basis of the communication is the fulfilment of contractual and regulatory obligations, as well as the execution of pre-contractual measures adopted at your request. It is understood that we will only communicate to the Addressees the data necessary to be able to perform the service, preferring, where possible, the anonymization of the data. The information you provide will not be disclosed without your specific prior consent.

As for the use of third-party cookies, please refer to the specific section at the end of this document.

Transfer of data to third countries or international organizations.

The data you have provided will not be transferred by us to third countries or international organizations outside the EU.

The hosting of the site is in Italy.

Rights of the interested party and complaints to the Privacy Guarantor.

You have the right to request access to your data at any time, its modification, integration, or deletion, limitation or opposition to its processing, where legitimate reasons exist, as well as the portability of the aforementioned data to another Data controller. We will reply in writing to any requests within 30 days. You can revoke, at any time, consent given to this site, by contacting one of the addresses listed in this Privacy Policy.  You may also lodge a complaint with the National Control Authority, if you believe that your data has been illegitimately processed.

 

COOKIES ON OUR SITE

Navigation data

This website implicitly acquires, using Internet communications protocols, for and in the course of its normal operations, some personal data on the users who access the site, like IP address, domain names of the computers used for access, MAC addresses assigned by network and wireless card manufacturers, etc.

This information is not collected for the purpose of identifying users, but this could be done by associations and processing, including cross-referencing with third-party data; statistical information is obtained from this data on site usage and operations and further information in cases of establishing responsibility related to computer crimes.

What are cookies?

Cookies are small text strings that the websites visited by a user install on the user’s terminal; these strings are then re-transmitted to the site that installed them upon further visits by the user. When the user also receives cookies sent by other sites or web servers during site navigation, those cookies are called third-party cookies.

Cookies are installed for various purposes, possibly including the performance of computer authentications, navigation session monitoring, and language choice.

First-party cookies and third-party cookies

The cookies that are installed directly by Massimo Zero Srlare called ‘First-party cookies’, and the cookies that are installed and acquired by a site other than the one the user is navigating are called ‘Third-party cookies.

Third-party cookies may include social media buttons (or social media plug-ins), which allow the site to interact with the most popular social media sites, such as Facebook, Instagram, LinkedIn, Twitter, etc., or Google Analytics cookies, which are necessary to implement YouTube iframes, etc. As regards third-party cookies, it is the responsibility of the third parties installing those cookies to provide statements and information on the handling of the data collected.

Types of cookies

Technical cookies

These are normally installed directly by the site administrators and are cookies that allow communications between the site and the user. They can be navigation cookies or session cookies, used to ensure normal navigation and use of the site and normally persisting for as long the site is being navigated, or functional cookies, which allow better use of the site, like cookies related to the choice of language used on the site, adding selected items to an online shopping cart, etc.

As these cookies are necessary for the functioning of the site, it is not necessary to obtain prior consent for their installation on the user’s terminal.

Analytical cookies

These are cookies that allow the collection of user information, for example, the number of users who visit the site and how they visit the site, in a more or less aggregated form. One of the best-known tools for obtaining such statistical reports is Google Analytics, a service provided by Google Inc.

Analytical cookies are similar to technical cookies when the information collected is in aggregate form and it is not possible to identify the habits of an individual user; regarding Google Analytics cookies specifically, it will be necessary to anonymise, at least partially, the IP address of the user who visits the site and to prevent data being shared with Google. When this anonymization and prevention of sharing is not possible, these cookies fall under the category of profiling cookies.

Profiling cookies

These are used to track a user’s preference and offer him/her advertising messages based on those preferences. These cookies are especially invasive, and it is necessary to obtain the user’s consent before installing them on the user’s terminal.

First access banner

In the event cookies other than technical cookies are used, the Act of 8 May 2014 by the Garante Privacy requires the site to provide a banner when a user first accesses the site (called a short notice) that summarises information on the processing methods the site uses for cookies, with a reference to its full privacy policy.

Massimo Zero Srlhas provided this banner: by clicking on any point other than the banner itself/the ‘Accept’ button, the user accepts the installation of cookies and decides to continue using the site. It has also provided a specific cookie that records the user’s choice regarding cookie installation for 365 days (allowCookie” o “cookieDeclined); this means that the user will see the cookie only one time, and if he/she should later wish to change the choice made, he/she can do this by following the instructions under the section ‘Procedures for disabling cookies’.

List of cookies installed by Massimo Zero Srl

Our website installs the following cookies:

Nome cookie

Percorso

Durata

Funzione

Tipo cookie (tecnico, analitico, profilazione)

__utma*

Google

Without a limit

This cookie contains information on: when the user first visited the site, when it was the last visit and how many times he visited it.

Analytical cookie

__utmb*

Google

Until the end of the session

This cookie stores when the user has visited the site. In combination with the __utmc cookie this cookie can give information on the duration of the user's visit.

Analytical cookie

__utmc*

Google

30 minutes

This cookie contains information on when the user leaves the site. In combination with the cookie __utmb this cookie gives information on the duration of the visit.

Analytical cookie

__utmk*

Google

without a limit

Contains a value for all UTM cookies listed.

Analytical cookie

__utmv*

Google

without a limit

This cookie is used for individual content and is used for user-defined analysis.

Analytical cookie

__utmx*

Google

2 years

Contains the values ​​of Google Website Optimizer.

Analytical cookie

__utmz*

Google

6 months

It contains information on which site the user has visited before arriving on the site in question. Information on the search engine and the search words used or where the IP address is registered can also be saved.

Analytical cookie

__utmt*

Google

10 minutes

Used to keep track of the type of request made (whether event, transaction, item or custom variable. If there is no information, it is a page view.).

Analytical cookie

_ga

Google

2 years

Used to differentiate users.

Analytical cookie

_gid

Google

24 hours

Used to differentiate users.

Analytical cookie

_gat

Google

10 minutes

Used to create objects for the Tracker.

Analytical cookie

1P_JAR

Google / Youtube

1 month

This cookie is used to support Google advertising services.

Technical cookie

 

AID

Google

2 years

Google also uses cookies called "AID", "DSID" and "TAID" which are used to set up the link between your different activities.

Profiling cookie

 

APISID

Google

2 years

Google uses cookies such as PREF, NID or SID, to adapt and personalize ads in Google products, such as Google search.

Profiling cookie

 

CONSENT

Google / Youtube

20 years

This cookie is used to support Google advertising services.

Technical cookie

 

DSID

Google

2 years

This doubleclick.net cookie is used by Google to adapt and personalize ads in Google products, such as Google search. Thanks to cookies, for example, Google identifies your most current search requests, your previous interactions with commercial ads or search results and your visits to a commercial manager's website. In this way, you are offered personalized advertising on Google.

Profiling cookie

 

HSID

Google

2 years

Google uses cookies called "SID" and "HSID" containing digitally signed and encrypted records for the ID of a user's Google account and for its most recent access date. The combination of these two cookies allows us to block many types of attacks, such as attempts to steal the contents of the modules you complete on the web pages.

Profiling cookie

 

IDE

Google

2 years

This doubleclick.net cookie is used by Google to adapt and personalize ads in Google products, such as Google search. Thanks to cookies, for example, Google identifies your most current search requests, your previous interactions with commercial ads or search results and your visits to a commercial manager's website. In this way, you are offered personalized advertising on Google.

Profiling cookie

 

NID

Google

6 months

Google uses cookies such as PREF, NID or SID, to adapt and personalize ads in Google products, such as Google search. Thanks to cookies, for example, Google identifies your most current search requests, your previous interactions with commercial ads or search results and your visits to a commercial manager's website. In this way, you are offered personalized advertising on Google.

Profiling cookie

 

OGP

 

 

These cookies are used to collect information and preferences of users who visit a site with Google Maps.

Profiling cookie

 

OGPC

 

 

These cookies are used to collect information and preferences of users who visit a site with Google Maps.

Profiling cookie

 

PREF

Google / Youtube

6 months

Google uses cookies such as PREF, NID or SID, to adapt and personalize ads in Google products, such as Google search. Thanks to cookies, for example, Google identifies your most current search requests, your previous interactions with commercial ads or search results and your visits to a commercial manager's website. In this way, you are offered personalized advertising on Google.

Profiling cookie

 

SAPISID

Google

2 years

Google uses cookies such as PREF, NID or SID, to adapt and personalize ads in Google products, such as Google search. Thanks to cookies, Google identifies, for example, your most current search requests, your previous interactions with commercial ads or search results and your visits to the website of a commercial manager. In this way, you are offered personalized advertising on Google.

Profiling cookie

 

SID

Google

6 months

Google uses cookies such as PREF, NID or SID, to adapt and personalize ads in Google products, such as Google search. Thanks to cookies, Google identifies, for example, your most current search requests, your previous interactions with commercial ads or search results and your visits to the website of a commercial manager. In this way, you are offered personalized advertising on Google.

Profiling cookie

 

SSID

Google

2 years

Google uses cookies such as PREF, NID or SID, to adapt and personalize ads in Google products, such as Google search. Thanks to cookies, for example, Google identifies your most current search requests, your previous interactions with commercial ads or search results and your visits to a commercial manager's website. In this way, you are offered personalized advertising on Google.

Profiling cookie

 

_crsf_token-1 Zeppelin

 

current session

Protects against false requests (Cross-Site-request-Forgery).

Technical cookie

 

GPS

Google

24 hours

Register a unique ID on mobile devices to allow tracking based on GPS location.

Technical cookie

 

YSC

Youtube

24 hours

Register a unique ID for statistics related to which YouTube videos have been viewed by the user.

Analytical cookie

_fbp

Facebook

24 hours

Used by Facebook to provide a series of advertising products as offers in real time by third party advertisers.

Profiling cookie

 

fr

Facebook

3 months

Used by Facebook to provide a series of advertising products as offers in real time by third party advertisers.

Profiling cookie

 

vuid

Vimeo

2 years

It collects data on the user's visits to the website, for example which pages have been read.

Profiling cookie

 

_hjClosedSurveyInvites

Hotjar

1 year

This cookie is set when a visitor interacts with a modal popup of the Survey invitation. It is used to ensure that the same invitation does not reappear if it has already been shown.

Technical cookie

 

_hjDonePolls

Hotjar

1 year

This cookie is set when a visitor completes a survey using the Feedback survey widget. It is used to ensure that the same survey does not reappear if it has already been compiled.

Technical cookie

 

_hjMinimizedPolls

Hotjar

1 year

This cookie is set when a visitor minimizes a Feedback survey widget. It is used to ensure that the widget remains minimized when the visitor navigates through your site.

Technical cookie

 

_hjDoneTestersWidgets

Hotjar

1 year

This cookie is set when a visitor sends their information to the Recruit User Testers widget. It is used to ensure that the same form does not reappear if it has already been compiled.

Technical cookie

 

_hjMinimizedTestersWidgets

Hotjar

1 year

This cookie is set when a visitor minimizes a Recruit User Testers widget. It is used to ensure that the widget is re-minimized when the visitor navigates through your site.

Technical cookie

 

_hjIncludedInSample

Hotjar

1 year

This session cookie is set to allow Hotjar to know if that visitor is included in the example used to generate the funnels.

Technical cookie

 

_hjShownFeedbackMessage

Hotjar

1 year

This cookie is set when a visitor reduces or completes incoming feedback. This is done so that the incoming Feedback is loaded as minimized immediately if it navigates to another page where it is set for viewing.

Technical cookie

 

_hjid

Hotjar

1 year

This cookie is set when a visitor minimizes or completes the incoming Feedback. This is done so that the incoming Feedback will load as minimized immediately if you navigate to another page where it is set to be displayed.

 

Profiling cookie

 

session-1

 

Zeppelin

Current session

Contains information about the current session.

Technical cookie

 

 

Google Analytics cookies have been rendered anonymous and the sharing of this information with Google has been prevented.

Procedures for disabling cookies

Google Chrome: https://support.google.com/chrome/answer/95647?hl=it

Internet Explorer: https://support.microsoft.com/it-it/help/17442/windows-internet-explorer-delete-manage-cookies

Mozilla Firefox: https://support.mozilla.org/it/kb/Attivare%20e%20disattivare%20i%20cookie

Safari: https://support.apple.com/it-it/HT201265

Links to the privacy policies of the third parties that install cookies

Facebook: https://www.facebook.com/policies/cookies/

Google, Youtube: https://www.google.com/intl/it_it/policies/technologies/cookies/

Vimeo: https://vimeo.com/privacy

Hotiar: https://www.hotjar.com/legal/policies/privacy

Zeppelin: https://www.zeppelin-group.com/en/information/privacy-policy/30-0.html